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Executive Brief on TATA-AIG:
| Post optimization - M/s. TATA-AIG, Mumbai, India. |
| Client: |
 |
| URL: |
www.tata-aig.com |
| Service Status: |
Successfully Completed |
|
Objective:
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The Search Engine Optimization activity was carried out for tata-aig.com
in order to build qualitative traffic to the web site to know and
avail of the various insurance services provided by the company. Further
the objective was also to reach out to the consumers to provide authentic
information and establish itself as a reliable Brand. |
| Results: |
The site is currently listed with Major Search Engine and Directories
viz., Google, AltaVista, Hotbot, DMOZ, AOL, IWon, Kanoodle, LookSmart,
Overture (Formerly Goto), Yahoo and AskJeeves (Teoma) for 22 competitive
Key phrases such as Life insurance India, energy insurance policy,
general insurance India, health insurance India, endowment life insurance
policy, insurance company India, Indian insurance company, general
insurance company India, Indian marine insurance policy, corporate
insurance India, Indian death insurance policy, indian endowment life
insurance policy etc., with positions ranging from Top 1 to 20. Find
some of the prominent positions mentioned below. |
|
Keywords / Key phrases |
Position
(as on 01st Jan'03) |
Search
Engines / Directories |
| general insurance india |
7 |
Google |
| life insurance india |
17 |
Yahoo Web Sites |
| general insurance india |
6 |
Yahoo Web Sites |
| life insurance india |
3 |
AskJeeves (Teoma) |
| life insurance company india |
1 |
AskJeeves (Teoma) |
| life insurance company india |
2 |
AskJeeves (Teoma) |
| insurance company india |
1 |
AskJeeves (Teoma) |
| insurance company india |
2 |
AskJeeves (Teoma) |
| general insurance company india |
1 |
AskJeeves (Teoma) |
| health insurance india |
8 |
AskJeeves (Teoma) |
| corporate insurance india |
4 |
AskJeeves (Teoma) |
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